Monday, September 04, 2006

It Ain't Over 'Til It's Over... 

Sonovista, my friends! And a happy Labor Day (USA) to everyone viewing this site for the first time. The folks at Radio Daily News have kindly posted the email to me from Jeremy Gaines, VP of Communications at MSNBC (see in an earlier post below) and have provided a link to our site.

So here's the update: As of midnight MSNBC is no longer on XM... If you tune to Channel 130 you'll hear an audio billboard informing you of programming changes (but not inviting comments.) We can assume that this billboard will run for a week or so, and then be gone (amazingly enough the Channel Lineup Card still lists MSNBC... which is strange since the new XM Sports Nation on CH143 is on the card... so you wonder why they weren't able to plan for the removal of MSNBC at the same time?)

In any event, while a number of folks at MSNBC have contacted me (many 'not-for-publication'), the silence from XM has been deafening. But that doesn't mean they aren't paying attention (or that Sirius and other broadcast outlets aren't watching this all play out with interest.)

So here's what we recommend:

1. Sign the petition if you haven't already done so by clicking on the link at the top of this page. And if you have a moment, read some the comments of other signers (what an intelligent and articulate group of folks... and very good looking, too!)

2. Keep Calling XM @ 202-380-4094 (if you're a subscriber) and tell them you want them to bring back MSNBC (hell, they won't even have to reprint the Channel Lineup Card!)

3. Send a letter or email to the decision makers at XM:
Hugh Panero, Chief Executive Officer - hugh.panero@xmradio.com
Nate Davis, President and Chief Operating Officer - nate.davis@xmradio.com
Gary Parsons, Chairman of the Board - gary.parsons@xmradio.com
Eric Logan, Executive Vice President, Programming - eric.logan@xmradio.com

XM Satellite Radio
1500 Eckington Place, NE
Washington, DC 20002
866-962-2557 tel
202-380-4500 fax

4. Keep making 'noise' about this... contact Sirius and let them know they have an opportunity to grab a block of subscribers... contact MSNBC and give them the ammo to negotiate with terrestrial broadcasters... contact Oprah and ask for her help (she seems to have some 'juice' at XM)

5. Share your ideas in the comments section of this post.

And that's it for now... Don't be disheartened... Remember "New Coke"?

robin diane goldstein

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